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Increasing revenue onevery channel and surface.

I've run paid ads, email, web development, SEO, and CRO across B2B and B2C SaaS. Each one with a different audience, offer, buyer, product, and funnel.

ElevenLabs

CRO · Landing Pages

Owned conversion-rate optimization for growth: fifty-plus landing pages, plus in-app tests scaled from experiment to production.

Lifted sign-up rate by ___ and incremental revenue by ___. Reported directly to growth leadership.

Belfry

Ads · ABM

Paid acquisition for B2B private-security software, with an account-based layer running against roughly five hundred named US security firms.

Closed ___ in pipeline across two quarters, at ___ return on ad spend.

Roof AI

SEO · Web

Owned the growth function at a vertical AI company: the marketing site, the organic program, and product-led growth.

Grew organic impressions from ___ to ___ a month, on an engine doing roughly three people's work.

Adalo

Ads

Six weeks of Meta spend optimization, driven by creative iteration rather than bid tuning.

Cut acquisition cost by ___ on a flat budget, and grew recurring revenue by ___.

Meter

Ads

Built paid search and display lead generation from nothing — accounts, tracking, creative, and reporting.

Took paid from zero to ___ a month, run against a qualified-lead target.

AIApply

Ads · Landing Pages

Scaled Google and Bing acquisition against strict cost-per-acquisition targets.

Added ___ paid subscribers a week, without breaching a strict CPA ceiling.

The scope of my experience.

I've managed budgets, hired marketers, reported into leadership teams, and converted a ton of a16z investment capital into recurring revenue for founders.

$250kMonthly ad spendPersonally managed budgets of this size
7Active engagements at onceEach a different buyer, product, and funnel
50+CountriesPaid acquisition, localized per market
$42kMonthly retained revenueBuilt a growth agency from scratch
5Marketers hired and ledRecruited, onboarded, coached
10+Websites built end to endDesigned, developed, and launched
B2BOrganicSEOContent

Increased organic search impressions

read weekly

0100K200K300K
JanMarMayJulAug
Chart data
PeriodValue
Jan34,800
Jan30,600
Jan38,900
Feb41,200
Feb33,700
Feb39,400
Mar46,800
Mar52,100
Mar43,900
Apr39,200
Apr45,600
Apr37,800
May55,400
May68,300
May59,100
Jun82,600
Jun97,400
Jun88,200
Jul118,500
Jul145,200
Jul129,700
Aug178,200
Aug216,400
Aug201,300

I led the content strategy and ran the publishing behind it: human-written articles for the topics that needed authority, conversion pages for the ones that needed to sell, and a programmatic layer built on templates.

B2CPaidGoogle AdsBing

Scaled paid subscribers through PLG

per week

0100200300400
FebAprJunAug
Chart data
PeriodValue
Feb48
Feb71
Feb58
Mar84
Mar103
Mar91
Apr76
Apr62
Apr94
May128
May159
May141
Jun194
Jun152
Jun181
Jul238
Jul279
Jul251
Aug302
Aug368
Aug350

I built the account out from a single campaign - incrementality tests first to find what was genuinely additive, then keyword and targeting work, then new geographies. Testing before scaling is what made the growth hold.

B2CConversionLanding pages

Increased signup rate

indexed to 100

050100150
FebMayAugNov
Chart data
PeriodValue
Feb100
Mar99
Apr108
May106
Jun109
Jul118
Aug116
Sep122
Oct128
Nov129

I ran a continuous testing program across the landing pages and the in-product signup flow, building each variant myself instead of queueing engineering. Owning the build kept the cycle short enough to be wrong cheaply, and right quickly.

B2CPaidGoogle AdsMeta

Cut customer-acquisition cost

% of starting CAC

70%80%90%100%110%
MayJulSepOct
Chart data
PeriodValue
May100%
Jun96%
Jul103%
Aug88%
Sep79%
Oct71%

I restructured the account around intent rather than product, rewrote the creative, and matched each landing page to the angle that drove the click. Budget was held flat the whole way. The month going the wrong way is a strategy that did not work.

B2BPaidLinkedInABM

Built inbound closed-won

cumulative revenue

$0$200K$400K$600K
JanMarMayJun
Chart data
PeriodValue
Jan$0
Jan$38,000
Feb$38,000
Feb$88,000
Mar$140,000
Mar$140,000
Apr$192,000
Apr$246,000
May$246,000
May$344,000
Jun$422,000
Jun$500,000

I built an ABM strategy end to end: segmented the target list, ran matched audiences against it, and sequenced outreach behind the ads so a name was never approached cold. Precision beat reach, there were less than 1,000 companies in the list.

B2COrganicYouTube

Grew organic views

per month

050K100K150K
AprJunAugSep
Chart data
PeriodValue
Apr6,400
May22,000
Jun18,500
Jul51,000
Aug83,000
Sep120,000

I set the channel's format and publishing cadence, then worked titles, thumbnails, scripts, and editing. We published 15 shorts per week and 10 long-form a month for almost 4 months before we really gained any traction.

B2COrganicSEONewsletter

Grew organic search visitors

read weekly

010K20K30K40K
JanAprJulSep
Chart data
PeriodValue
Jan1,800
Jan2,400
Jan2,050
Feb3,100
Feb4,200
Feb3,450
Mar2,700
Mar3,600
Mar2,950
Apr5,400
Apr7,900
Apr6,200
May8,100
May10,400
May9,300
Jun7,200
Jun9,600
Jun8,000
Jul13,100
Jul18,900
Jul15,400
Aug20,200
Aug27,600
Aug23,100
Sep28,400
Sep38,200
Sep34,000

I built a programmatic SEO strategy around integrations and tools, pairing it with a newsletter, so we had somewhere to nurture users. A wide keyword net drove growth initially, and topical authority compounded rankings later on.

B2BPaidGoogle AdsLinkedIn

Grew inbound MQLs from 0

per month

050100
FebAprJunAug
Chart data
PeriodValue
Feb0
Mar9
Apr24
May19
Jun44
Jul61
Aug88

I stood up paid acquisition from nothing - account structure, tracking, and the definition of what counted as qualified - then scaled budgets once leads started arriving. The month where MQLs fall, is the month I spent restrategizing.

B2BOrganicSEOWeb

Multiplied organic sessions

per month

02K4K6K8K
JunAugOct
Chart data
PeriodValue
Jun1,200
Jul1,900
Aug3,800
Sep5,100
Oct7,300

I rebuilt the site with the technical foundation in place from the first day: templates, internal linking, and schema, before a word was published. Getting the structure right first meant everything published after it indexed and ranked without a second pass.

B2CConversionIn-app

Increased free-to-paid user conversion rate

incremental increase

0%10%20%30%
AugOctDecFeb
Chart data
PeriodValue
Aug0%
Sep1%
Oct4%
Nov11%
Dec11%
Jan18%
Feb24%

I tested the high-intent areas of the product with support of the engineering team; one change at a time, reading each test at statistical significance. One big win resulted in the first 4 months of results, most test created small but incremental lift.

B2BOrganicSEOContent

Grew organic sessions

per month

02K4K6K8K
MarMayJulSepOct
Chart data
PeriodValue
Mar800
Apr1,300
May1,150
Jun2,400
Jul3,100
Aug4,400
Sep5,200
Oct7,200

I wrote for a technical audience against a narrow keyword set, with review from people who actually used the product. Credibility beat volume: the pages held their rankings once they had them, and the dip is a publishing gap rather than anything lost.

Client names removed for NDA purposes.

What I can bringto your team.

I bring more than just hands-on experience. Here's what most leadership teams I've reported into might say I'm good at.

01

Growth and demand gen

Strategy

Turned messaging into revenue across paid and organic.

02

People management

Leadership

Hired and coached marketers; set goals and performance cycles.

03

Cross-functional comms

Leadership

Leading growth strategy with sales, product, design, and content.

04

Budget and forecasting

Planning

Allocating and forecasting spend against CAC and pipeline targets.

05

Sales alignment

Planning

Managing lead definitions, scoring, routing, and closed-loop feedback.

06

Road mapping

Strategy

Sequencing growth bets against effort, impact, and confidence.

07

Process and docs

Operations

Creating SOPs and playbooks so systems and teams run without me.

08

Vendor management

Operations

Scoping, selecting, and managing external partners.

09

Lifecycle and retention

Lifecycle

Optimizing for onboarding, trial-to-paid conversion, and expansion.

10

AI-enabled workflows

Systems

Automating creative, content, and operations with LLM tooling.

Where the workactually happened.

Roof AI2025 — 2026

Growth Marketing Lead

A vertical AI chat interface for real estate brokerages. I own the growth function: the marketing site, the organic program, and product-led growth. Launched PLG and rebuilt organic around an AI content engine measured in Search Console.

Surge2023 — 2025

Growth Leader & Managing Director

Full-funnel growth agency for B2B and B2C SaaS, founded and run from zero. Growth strategy, campaign management, sites and landing pages, ad creative and reporting — up to 7 client engagements at once, and a 5-person team.

Masse2022 — 2023

Head of Outreach, Growth Operations

Series A and beyond content and technical SEO agency. Worked beside the founder daily on content strategy, outbound campaigns, hiring, and sales, across both client acquisition and delivery.

Honda R&D2019 — 2020

Design Engineer

So ya, I used to be a mechanical engineer designing and validating vehicle parts for mass production: sourcing suppliers, specifying materials, setting tolerances, and owning development schedules against fixed launch dates.