Get in touch.
Email is the fastest but a face-to-face introduction is better. So, what is the best way for us to meet?
Or plug in your numbersand see if it's worth it.
Enter your conversion funnel metrics on the left. On the right: your growth metrics and areas to focus on.
| Stage | Enter your numbers |
|---|---|
| Ad spendMonthly paid budget, or the budget you are considering. | |
| Cost per clickBlended across the channels you actually run. | |
| Website traffic | 2,727 |
| Booking rateVisitors who request a demo. | |
| Total leads | 54.5 |
| Cost per lead | $1,100 |
| Qualification rateLeads that meet your MQL definitions. | |
| Marketing qualified leads | 38.2 |
| Show-up rateBooked calls that actually happen. | |
| Calls held | 26.7 |
| Close rateHeld calls that become customers. | |
| New customers | 3.7 |
| Cost per acquisition | $16,035 |
| MRR per customerAverage monthly contract value of a closed deal. | |
| New MRR | $5,613 |
Lifetime and cost
| Line | Enter your numbers |
|---|---|
| Monthly churnLifetime is 1 / churn. | |
| Customer lifetime | 28.6 |
| LTV per customer | $42,857 |
| Cohort lifetime value | $160,364 |
| Sales commissionPaid on first-month MRR. | |
| Commission cost | $421 |
| Agency / partner retainerMonthly, on top of ad spend. Zero if none. | |
| Total cost | $60,421 |
| Stage | Enter your numbers |
|---|---|
| Ad spendMonthly paid budget, or the budget you are considering. | |
| Cost per clickBlended across the channels you actually run. | |
| Website traffic | 6,818 |
| Signup rateVisitors who create a free account. | |
| Free users | 545 |
| Cost per free user | $27 |
| Activation rateFree users who reach first value. | |
| Activated users | 191 |
| Activated → paidActivated users who start paying. | |
| Paying customers | 19.1 |
| Cost per acquisition | $786 |
| MRR per customerAverage monthly revenue per paying user. | |
| New MRR | $1,699 |
Lifetime and cost
| Line | Enter your numbers |
|---|---|
| Monthly churnLifetime is 1 / churn. | |
| Customer lifetime | 25 |
| LTV per customer | $2,225 |
| Cohort lifetime value | $42,477 |
| Sales commissionPaid on first-month MRR. | |
| Commission cost | $0.00 |
| Agency / partner retainerMonthly, on top of ad spend. Zero if none. | |
| Total cost | $15,000 |