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I help accelerate growthfor tech startups.

I'm Jack, a mechanical engineer turned growth marketer. For the last 5 years, I've been building paid & organic customer acquisition systems that help accelerate growth.

See my workGet in touch

Move Jack with: Space to jump · ↓ to duck

growth systems I've builtIdle
Lead nurture — Two doors, one qualification spine, and nothing ever exits.no outcomeno replyre-entersInbound formsomebody raises a handStartWebflowWebflowAnonymous trafficnobody raises a handStartEnrichwork out who this isClayClayDe-anonymizefind out who was readingRB2BRB2BNurture sequenceanswer them straight awayInstantlyInstantlyEnrichgo deeper as they earn itClayClaySignal searchwhat did they actually do?DreamdataDreamdataAI qualificationscore fit and intentChatGPTChatGPTTier 1 · best fitads, connects, and emailLinkedInLinkedInInstantlyInstantlyTier 2 · good fitads and connects, no emailTier 3 · not nowheld, nothing spentTier 4 · investorsstakeholder nurtureInstantlyInstantlyBooked callthe only way outCalendlyCalendlyEndRecycleheld 90 days, re-scoredOrchestrated withMakeMake
StartInbound form
StartAnonymous traffic
Enrich
De-anonymize
Nurture sequence
Enrich
Straight to Booked call
no outcome
Signal search
AI qualification
Tier 1 · best fit
Tier 2 · good fit
Tier 3 · not now
Tier 4 · investors
no reply
Booked call
Recycle
re-enters — back to Signal search
Two doors, one qualification spine, and nothing ever exits. Steps in order: Inbound form — somebody raises a hand; Anonymous traffic — nobody raises a hand; Enrich — work out who this is; De-anonymize — find out who was reading; Nurture sequence — answer them straight away; Enrich — go deeper as they earn it; Signal search — what did they actually do?; AI qualification — score fit and intent; Tier 1 · best fit — ads, connects, and email; Tier 2 · good fit — ads and connects, no email; Tier 3 · not now — held, nothing spent; Tier 4 · investors — stakeholder nurture; Booked call — the only way out; Recycle — held 90 days, re-scored.
Two doors, one qualification spine, and nothing ever exits.

Creating asymmetric leverage at every stage.

I've worked with B2C and B2B startups, ranging from funded pre-seed to Series C teams.

  1. 01

    Websites

    Design & Development

    I've built marketing sites end-to-end, organized simple design systems, and led CMS migrations.

  2. 02

    Images & video

    Ad Creatives

    Creating, briefing, producing, and iterating on static images and videos against ad performance data.

  3. 03

    Technical SEO & AEO

    Organic, Foundation

    Auditing and fixing site architecture, schema, llms.txt, crawlability, page-speed, and technical infrastructure.

  4. 04

    Conversion tracking

    Data, Foundation

    End-to-end analytics infrastructure setup including server-side tracking, CAPI setups, and third-party pixel integrations.

  5. 05

    Paid media buying

    Paid Acquisition

    Running multi-channel acquisition on six-figure budgets across Google, Meta, LinkedIn, Reddit, Bing, and X.

  6. 06

    Content & strategy

    Organic Acquisition

    Building topic clusters, designing an AEO & SEO content strategy, and deploying programmatic pages.

  7. 07

    Analytics & attribution

    Data Structure

    Designed multi-touch attribution funnels from scratch and implemented them myself.

  8. 08

    Landing page CRO

    Lead / User Capture

    Designing, building, and A/B testing landing pages with copy, creative, and funnel experiments.

  9. 09

    In-product CRO

    Paid Conversion

    Created structured test roadmaps with hypotheses, deployment strategies, and measured results for significance.

  10. 10

    RevOps automation

    Mar-Tech Optimization

    Set up CRM lifecycle workflows, lead enrichment/routing/scoring automations, and led nurture strategy.

Paid acquisition

4+ years

Multi-channel media buying on six-figure budgets across Google, Meta, LinkedIn, Reddit, Bing, and X. Building growth from scratch to mature structures with unique creative direction.

Organic & content

4 years

Technical SEO and AEO foundations, topic clusters, and programmatic page sets built on templates. Most recently AI content engines that automate technical content writing.

Leading growth

3+ years

Ran a full-funnel growth agency; led 5 people and 7 growth strategies at once. Stayed in the weeds, running campaigns and shipping landing pages alongside the team.

Leadership reporting

3+ years

Analyzed and measured marketing output against quarterly sales forecasts, breaking down channel contribution margins and cohort profitability.

01 / 04

Tools aren't silver bullets.They won't solve your growth.

But a system of tools and a good growth guy might. Here are the ones I like.

Google Ads
Meta
LinkedIn
Bing
YouTube
Reddit
X
GA4
GTM
PostHog
Amplitude
Mixpanel
Optimizely
Cometly
Hyros
Dreamdata
Albacross
6sense
RB2B
HubSpot
Attio
Salesforce
Pipedrive
Calendly
n8n
Make
Zapier
Instantly
Apollo
Clay
Resend
Webflow
Framer
Vercel
Next.js
Astro
Ahrefs
SEMRush
Search Console
PageSpeed
Figma
Canva
Motion
Claude Code
ChatGPT
Codex
Nano Banana
Midjourney
MCP
Obsidian
ClickHouse
BigQuery
B2BOrganicSEOContent

Increased organic search impressions

read weekly

0100K200K300K
JanAprJulAug
Chart data
PeriodValue
Jan34,800
Jan30,600
Jan38,900
Feb41,200
Feb33,700
Feb39,400
Mar46,800
Mar52,100
Mar43,900
Apr39,200
Apr45,600
Apr37,800
May55,400
May68,300
May59,100
Jun82,600
Jun97,400
Jun88,200
Jul118,500
Jul145,200
Jul129,700
Aug178,200
Aug216,400
Aug201,300
B2CPaidGoogle AdsBing

Scaled paid subscribers through PLG

per week

0100200300400
FebMayAug
Chart data
PeriodValue
Feb48
Feb71
Feb58
Mar84
Mar103
Mar91
Apr76
Apr62
Apr94
May128
May159
May141
Jun194
Jun152
Jun181
Jul238
Jul279
Jul251
Aug302
Aug368
Aug350
B2CPaidGoogle AdsMeta

Cut customer-acquisition cost

% of starting CAC

70%80%90%100%110%
MayJulSepOct
Chart data
PeriodValue
May100%
Jun96%
Jul103%
Aug88%
Sep79%
Oct71%
B2BPaidLinkedInABM

Built inbound closed-won

cumulative revenue

$0$200K$400K$600K
JanMarMayJun
Chart data
PeriodValue
Jan$0
Jan$38,000
Feb$38,000
Feb$88,000
Mar$140,000
Mar$140,000
Apr$192,000
Apr$246,000
May$246,000
May$344,000
Jun$422,000
Jun$500,000
B2BPaidGoogle AdsLinkedIn

Grew inbound MQLs from 0

per month

050100
FebMayAug
Chart data
PeriodValue
Feb0
Mar9
Apr24
May19
Jun44
Jul61
Aug88
B2COrganicYouTube

Grew organic views

per month

050K100K150K
AprJunAugSep
Chart data
PeriodValue
Apr6,400
May22,000
Jun18,500
Jul51,000
Aug83,000
Sep120,000
B2COrganicSEONewsletter

Grew organic search visitors

read weekly

010K20K30K40K
JanAprJulSep
Chart data
PeriodValue
Jan1,800
Jan2,400
Jan2,050
Feb3,100
Feb4,200
Feb3,450
Mar2,700
Mar3,600
Mar2,950
Apr5,400
Apr7,900
Apr6,200
May8,100
May10,400
May9,300
Jun7,200
Jun9,600
Jun8,000
Jul13,100
Jul18,900
Jul15,400
Aug20,200
Aug27,600
Aug23,100
Sep28,400
Sep38,200
Sep34,000
B2CConversionIn-app

Increased free-to-paid user conversion rate

incremental increase

0%10%20%30%
AugNovFeb
Chart data
PeriodValue
Aug0%
Sep1%
Oct4%
Nov11%
Dec11%
Jan18%
Feb24%
B2BOrganicSEOContent

Grew organic sessions

per month

02K4K6K8K
MarJunSepOct
Chart data
PeriodValue
Mar800
Apr1,300
May1,150
Jun2,400
Jul3,100
Aug4,400
Sep5,200
Oct7,200

My results speak for themselves.

See the impact I've made at every part of the funnel.

See the details

My results speakfor themselves.

See the impact I've made at every part of the funnel.

See the details
B2BOrganicSEOContent

Increased organic search impressions

read weekly

0100K200K300K
JanMarMayJulAug
Chart data
PeriodValue
Jan34,800
Jan30,600
Jan38,900
Feb41,200
Feb33,700
Feb39,400
Mar46,800
Mar52,100
Mar43,900
Apr39,200
Apr45,600
Apr37,800
May55,400
May68,300
May59,100
Jun82,600
Jun97,400
Jun88,200
Jul118,500
Jul145,200
Jul129,700
Aug178,200
Aug216,400
Aug201,300

I led the content strategy and ran the publishing behind it: human-written articles for the topics that needed authority, conversion pages for the ones that needed to sell, and a programmatic layer built on templates.

B2CPaidGoogle AdsBing

Scaled paid subscribers through PLG

per week

0100200300400
FebAprJunAug
Chart data
PeriodValue
Feb48
Feb71
Feb58
Mar84
Mar103
Mar91
Apr76
Apr62
Apr94
May128
May159
May141
Jun194
Jun152
Jun181
Jul238
Jul279
Jul251
Aug302
Aug368
Aug350

I built the account out from a single campaign - incrementality tests first to find what was genuinely additive, then keyword and targeting work, then new geographies. Testing before scaling is what made the growth hold.

B2CConversionLanding pages

Increased signup rate

indexed to 100

050100150
FebMayAugNov
Chart data
PeriodValue
Feb100
Mar99
Apr108
May106
Jun109
Jul118
Aug116
Sep122
Oct128
Nov129

I ran a continuous testing program across the landing pages and the in-product signup flow, building each variant myself instead of queueing engineering. Owning the build kept the cycle short enough to be wrong cheaply, and right quickly.

B2CPaidGoogle AdsMeta

Cut customer-acquisition cost

% of starting CAC

70%80%90%100%110%
MayJulSepOct
Chart data
PeriodValue
May100%
Jun96%
Jul103%
Aug88%
Sep79%
Oct71%

I restructured the account around intent rather than product, rewrote the creative, and matched each landing page to the angle that drove the click. Budget was held flat the whole way. The month going the wrong way is a strategy that did not work.

B2BPaidLinkedInABM

Built inbound closed-won

cumulative revenue

$0$200K$400K$600K
JanMarMayJun
Chart data
PeriodValue
Jan$0
Jan$38,000
Feb$38,000
Feb$88,000
Mar$140,000
Mar$140,000
Apr$192,000
Apr$246,000
May$246,000
May$344,000
Jun$422,000
Jun$500,000

I built an ABM strategy end to end: segmented the target list, ran matched audiences against it, and sequenced outreach behind the ads so a name was never approached cold. Precision beat reach, there were less than 1,000 companies in the list.

B2COrganicYouTube

Grew organic views

per month

050K100K150K
AprJunAugSep
Chart data
PeriodValue
Apr6,400
May22,000
Jun18,500
Jul51,000
Aug83,000
Sep120,000

I set the channel's format and publishing cadence, then worked titles, thumbnails, scripts, and editing. We published 15 shorts per week and 10 long-form a month for almost 4 months before we really gained any traction.

B2COrganicSEONewsletter

Grew organic search visitors

read weekly

010K20K30K40K
JanAprJulSep
Chart data
PeriodValue
Jan1,800
Jan2,400
Jan2,050
Feb3,100
Feb4,200
Feb3,450
Mar2,700
Mar3,600
Mar2,950
Apr5,400
Apr7,900
Apr6,200
May8,100
May10,400
May9,300
Jun7,200
Jun9,600
Jun8,000
Jul13,100
Jul18,900
Jul15,400
Aug20,200
Aug27,600
Aug23,100
Sep28,400
Sep38,200
Sep34,000

I built a programmatic SEO strategy around integrations and tools, pairing it with a newsletter, so we had somewhere to nurture users. A wide keyword net drove growth initially, and topical authority compounded rankings later on.

B2BPaidGoogle AdsLinkedIn

Grew inbound MQLs from 0

per month

050100
FebAprJunAug
Chart data
PeriodValue
Feb0
Mar9
Apr24
May19
Jun44
Jul61
Aug88

I stood up paid acquisition from nothing - account structure, tracking, and the definition of what counted as qualified - then scaled budgets once leads started arriving. The month where MQLs fall, is the month I spent restrategizing.

B2BOrganicSEOWeb

Multiplied organic sessions

per month

02K4K6K8K
JunAugOct
Chart data
PeriodValue
Jun1,200
Jul1,900
Aug3,800
Sep5,100
Oct7,300

I rebuilt the site with the technical foundation in place from the first day: templates, internal linking, and schema, before a word was published. Getting the structure right first meant everything published after it indexed and ranked without a second pass.

B2CConversionIn-app

Increased free-to-paid user conversion rate

incremental increase

0%10%20%30%
AugOctDecFeb
Chart data
PeriodValue
Aug0%
Sep1%
Oct4%
Nov11%
Dec11%
Jan18%
Feb24%

I tested the high-intent areas of the product with support of the engineering team; one change at a time, reading each test at statistical significance. One big win resulted in the first 4 months of results, most test created small but incremental lift.

B2BOrganicSEOContent

Grew organic sessions

per month

02K4K6K8K
MarMayJulSepOct
Chart data
PeriodValue
Mar800
Apr1,300
May1,150
Jun2,400
Jul3,100
Aug4,400
Sep5,200
Oct7,200

I wrote for a technical audience against a narrow keyword set, with review from people who actually used the product. Credibility beat volume: the pages held their rankings once they had them, and the dip is a publishing gap rather than anything lost.

Client names removed for NDA purposes.