Twelve engagements,seven at once.
Paid, organic, conversion and web across B2B and B2C SaaS. Each one a different buyer, product and funnel — which is why the tooling below each of them got built.
Every engagement,and what it was
Results are described rather than quantified. The numbers belong to the clients, not to this site.
ElevenLabs
Owned conversion-rate optimisation for growth: fifty-plus landing pages, plus in-app tests scaled from experiment to production. Lifted signup rate and incremental revenue, reported directly to growth leadership.
Belfry
Paid acquisition for B2B private-security software, with an account-based layer running against roughly five hundred named US security firms. Closed pipeline across two quarters at a return well above target.
Roof AI
Own the growth function at a vertical AI company: the marketing site, the organic program and product-led growth. Launched PLG and rebuilt organic around an AI content engine that does roughly three people's work.
Adalo
Six weeks of Meta spend optimisation, driven by creative iteration rather than bid tuning. Cut acquisition cost and grew recurring revenue inside the engagement window.
Meter
Built paid search and display lead generation from nothing — accounts, tracking, creative and reporting. Took the program from no spend to a substantial monthly budget running against qualified-lead targets.
Glazier
Rebuilt the website from scratch, fixing analytics, technical SEO and forms in a single pass. Multiplied website traffic within a quarter of launch.
AIApply
Scaled Google and Bing acquisition against strict cost-per-acquisition targets. Added a steady weekly volume of new users without breaching the CPA ceiling.
AllThingsAI
Organic search and newsletter growth for an AI directory, from content strategy through production. Grew monthly organic visitors and the newsletter list into the tens of thousands.
Boodle
Owned YouTube video production end to end — scripting, production and channel strategy. Took the channel from zero to six figures of organic views inside six months.
Standard Bots
Content strategy consulting and technical SEO support in a demanding robotics category, plus twenty-plus articles written. Established a technical content program credible to an engineering audience.
Lindy
Video production for bottom-of-funnel conversion pages, and programmatic SEO strategy for the template library. Gave high-intent pages a conversion asset and mapped a programmatic page architecture.
Breakerbox
Client work for a SaaS product serving electrical contractors: a token-driven design system, the marketing site and the product app, across a two-project monorepo. One token source of truth feeding separate web and app builds, with a documented shipping model.
The scope of it
Budget managed, engagements run, people led.
Named, because the work was good. The numbers stay theirs.
- ElevenLabs
- Belfry
- Roof AI
- Adalo
- Meter
- Glazier
- AIApply
- AllThingsAI
- Boodle
- Standard Bots
- Lindy
- Breakerbox
The index
Same twelve, sorted however you need them.
| Client | Through | Disciplines | Year |
|---|---|---|---|
| ElevenLabs | Surge | CRO · Web | 2024–2025 |
| Belfry | Surge | Paid · ABM | 2024–2025 |
| Roof AI | Roof AI | SEO · Content · Web | 2026–present |
| Adalo | Surge | Paid | 2024 |
| Meter | Surge | Paid | 2024 |
| Glazier | Surge | Web · SEO | 2024 |
| AIApply | Surge | Paid | 2024 |
| AllThingsAI | Masse | SEO · Content | 2023 |
| Boodle | Masse | Content | 2023 |
| Standard Bots | Masse | SEO · Content | 2023 |
| Lindy | Masse | SEO · Content | 2023 |
| Breakerbox | Independent | Web · CRO | 2026 |