The first careernever really stopped.
Two years designing vehicle parts for mass production, then four building growth engines for SaaS. The habits from the first one — tolerances, schedules, validating before shipping — turned out to be the whole advantage in the second.
I keep building the infrastructure, not just the campaign on top of it.
Canada, remote. Four years of SaaS growth across paid and organic, on budgets reaching half a million a month and in more than fifty countries. Open to senior growth roles and selective consulting.
Where the workactually happened
Roof AI — Growth Marketing Lead
Vertical AI for roofing contractors. Owns the growth function: the marketing site, the organic program and product-led growth. Launched PLG and rebuilt organic around an AI content engine measured in Search Console rather than third-party estimates.
Surge — Growth Leader & Managing Director
Full-funnel growth agency for B2B and B2C SaaS, founded and run from zero. Growth strategy, campaign management, sites and landing pages, ad creative and reporting — up to seven client engagements at once, and a five-person team.
Masse — Head of Outreach, Growth Operations
Early-stage growth and content agency. Worked beside the founder daily on content strategy and writing, outbound campaigns, hiring and sales support, across both client acquisition and delivery.
Honda R&D — Design Engineer
Designed and validated vehicle parts for mass production: sourcing suppliers, specifying materials, setting tolerances and owning development schedules against fixed launch dates. The origin of everything systems-shaped that came after.
How the work goes
Systems, not campaigns
The engineering habit shows up as instrumenting first and building things that keep running. Every reference comments on it independently, which makes it a signature rather than a self-description.
Measures with the source of truth
Search Console over third-party estimates. Server-side tracking and clean UTM governance under the dashboards, on the view that reporting is only as honest as its plumbing.
Stays in the work while leading
Ran campaigns, built pages and designed creative alongside the five people he managed. Judgment stays calibrated by doing, not reviewing.
Builds himself out of the job
SOPs, playbooks and automation so a system survives his absence. The SEO engine replacing roughly three people is the clearest expression of it.
What he bringsto a team
The other half of the capability list — the hands-on half is on the home page.
Growth and demand gen
LeadershipTurning positioning and messaging into revenue across paid and organic.
People management
LeadershipHired, onboarded and coached marketers; set goals and ran performance cycles.
Cross-functional leadership
LeadershipLeading growth strategy with sales, product and design.
Budget and forecasting
PlanningAllocating and forecasting spend against CAC, ROAS and pipeline targets.
Sales alignment
PlanningLead definitions, scoring, routing and closed-loop feedback.
Roadmap and prioritisation
PlanningSequencing growth bets against effort, impact and confidence.
Process and documentation
SystemsSOPs and playbooks so systems and teams run without him.
Vendor management
SystemsScoping, selecting and managing external partners.
Lifecycle and retention
LifecycleOnboarding, trial-to-paid conversion and expansion.
AI-enabled workflows
SystemsAutomating creative, content and research operations with LLM tooling.
Education
Off the clock
Motorcycling — riding fast bikes slowly. CrossFit, hiking and camping.
Podcasts are Marketing Operators for the deep dives with CMOs, and All-In. Music is hip-hop (only the old stuff), rock across alt, psych, classic and grunge, and dubstep.